SpareFoot Makes Charity Social With School Supply Drive
AUSTIN, TX, July 24, 2012— As back-to-school season approaches, tech startup SpareFoot is looking out for students in need with a new social charity campaign. Trading Facebook shares and Tweets for donations, Supply Memories benefits a school supply drive for Communities In Schools of Central Texas, a nonprofit focused on dropout-prevention.
“We launched this company while I was still in school myself,” said Chuck Gordon, Founder and CEO of Austin-based self-storage finder SpareFoot. “Our goal with Supply Memories is to give other students a similar opportunity to succeed, no matter their circumstances.”
The interactive pay-it-forward model invites social media users to reveal what memento they’ve “stored” since grade school, cueing SpareFoot to make a donation on their behalf. Sharing a memory through Facebook and Twitter portals – adorably designed in a hand-drawn style reminiscent of Napoleon Dynamite – gives at-risk students the supplies they need to make their own memories.
For every memory shared, SpareFoot will donate $3 worth of basic school supplies for one student. Each kit includes a notebook, pens, pencils, paper, an eraser, and the symbol of SpareFoot’s brand— a ruler.
“We are excited to forge a partnership with innovative startup company, SpareFoot,” said John Duck, Director of Community Partnerships at Communities In Schools of Central Texas. “They understood that students need to arrive to school properly equipped in order to succeed, and developed a unique social media campaign to accomplish that goal.”
A philanthropic-minded business, SpareFoot has previously worked with nonprofit organizations including Kure It Cancer Research, Johnson’s Backyard Garden, NFL’s Fuel Up to Play 60, Shriner’s Hospital For Children, and ColorCancer Texas.
To participate on Facebook, visit facebook.com/sparefoot. To participate on Twitter or to learn more about Supply Memories, visit supplymemories.com.
SpareFoot is the world’s largest online marketplace for consumers to find and reserve self-storage units, with comparison shopping tools that show real-time availability and exclusive deals. It also offers web marketing solutions for storage facility owners and operators. Its AdNetwork tool helps facilities modernize their marketing and win new tenants online. SpareFoot AdNetwork listings get more traffic than any comparable directory, featuring software integration and ROI-proving analytics. Please visit www.sparefoot.com to learn more.
About Communities in Schools of Central Texas
Communities In Schools (CIS) is the nation’s leading dropout prevention organization, and is the only one proven to increase graduation rates and decrease dropout rates. CIS surrounds students with a community of support, empowering them to stay in school and achieve in life. Through a school-based coordinator, CIS provides direct services and connects students and their families to critical community resources, tailored to the specific needs of each student. Communities In Schools of Central Texas works in over 50 of the most disadvantaged public schools in Central Texas, serving 49,000 students and parents each year. Please visit www.cisaustin.org to learn more.
Rachel Greenfield, SpareFoot
John Duck, Communities In Schools of Central Texas