Tweet. Like. Snap. Repeat.

If you think that is all social media managers do all day, think again.

With the rapid proliferation of social media, this job comes with some heavy responsibility. Social media managers are brands’ frontline when it comes to interacting with the general public.

Taking a look at Google search trends for “social media manager” it is easy to see growing interest in this career over the last five years.

That got us wondering, where are the best cities for this rising class of social media managers to live? SpareFoot teamed up with Indeed, the world’s largest job site by users, to find the ten metro areas with the most job listings for social media managers. Indeed also provided us with the average salary data for social media managers in those markets. We then ranked those cities by the following factors:

    • Job availability

 

  • Average annual salary

 

 

  • Median home price

 

 

  • Median annual rent

 

 

Finally, we combined the rankings (giving double weight to job availability) to determine an overall ranking. Median home prices and annual rent sourced from Zillow.

10. San Diego, CA

 

San Diego rounds out our list with the smallest percentage of job openings among the top ten cities. With an average salary of $63,000, social media managers here might have a challenging time finding affordable housing. Finding the perfect filter for Instagramming the city’s glorious sunsets is another problem altogether.

Percent share of job listings (rounded): 4.3% (Ranked 10th)
Average annual salary: $63,000 (Ranked 8th)
Median home price: $538,000
Salary as a percentage of home price: 11.7% (Ranked 8th)
Median annual rent: $28,764
Rent as a percentage of income: 45.6% (Ranked 8th)

9. Los Angeles, CA

A large chunk of the social media job share is located in the City of Angeles—the pay leaves something to be desired for a market its size, however. Rent and housing affordability are both ranked ninth for social media managers in L.A., but that is a small price to pay for the frequent opportunity to Tweet random celebrity sightings. Percent share of job listings (rounded): 16% (Ranked 2nd) Average annual salary: $67,000 (Ranked 7th) Median home price: $582,000 Salary as a percentage of home price: 11.5% (Ranked 9th) Median annual rent: $32,256 Rent as a percentage of income: 45.1% (Ranked 9th)

7. San Francisco, CA (tie)

 

Jobs for social managers in San Francisco come with the highest average salary on our list at $85,000. They will need all that extra cash (and probably some roommates) to find a pad in one of America’s hottest real estate markets, ranked tenth for both measures of profitability.

Percent share of job listings (rounded): 9.8% (Ranked 3rd)
Average annual salary: $85,000 (Ranked 1st)
Median home price: $1.1 million
Salary as a percentage of home price: 7.46% (Ranked 10th)
Median annual rent: $53,112
Rent as a percentage of income: 62.5% (Ranked 10th)

7. Miami, FL (tie)

Social media managers in Miami might be better off buying than renting: the city ranked third in terms of home affordability. Percent share of job listings (rounded): 4.6% (Ranked 7th) Average annual salary: $60,000 (Ranked 9th) Median home price: $286,000 Salary as a percentage of home price: 21% (Ranked 3rd) Median annual rent: $25,284 Rent as a percentage of income: 42.1% (Ranked 7th)

6. Austin, TX

 

The Texas capital is the lowest paying city on our list for social media manager jobs, but housing isn’t unattainable, coming in at fourth on both measures. Social media managers here can look forward to another major benefit: access to the annual technology and music mega conference South by Southwest.

Percent share of job listings (rounded): 4.6% (Ranked 8th)
Average annual salary: $59,000 (Ranked 10th)
Median home price: $304,000
Salary as a percentage of home price: 19.4% (Ranked 4th)
Median annual rent: $21,804
Rent as a percentage of income: 37% (Ranked 4th)

5. Washington, DC

With one of the highest salaries on our list and reasonable housing costs, the nation’s capital lands right in the middle. It’d fare a bit better if there were a few more openings. Percent share of job listings (rounded): 4.3% (Ranked 9th) Average annual salary: $78,000 (Ranked 4th) Median home price: $513,000 Salary as a percentage of home price: 15.2% (Ranked 6th) Median annual rent: $30,576 Rent as a percentage of income: 39.2% (Ranked 6th)

4. Boston, MA

 

Boston edges out D.C. to earn the number four spot on our list, but just barely. With a similar salary, housing is just a smidgen more affordable. There is also quite a bit more jobs offered here as well.

Percent share of job listings (rounded): 5.2% (Ranked 3rd)
Average annual salary: $78,000 (Ranked 3rd)
Median home price: $490,000
Salary as a percentage of home price: 15.9% (Ranked 5th)
Median annual rent: $30,300
Rent as a percentage of income: 38.8% (Ranked 5th)

3. New York, NY

The Big Apple is apparently social media manager mecca, with more than a third of all job listings among the ten cities on our list. Renting an apartment is shockingly affordable, coming in third compared to other cities on our list. Percent share of job listings (rounded): 37.6% (Ranked 1st) Average annual salary: $76,000 (Ranked 5th) Median home price: $634,000 Salary as a percentage of home price: 12% (Ranked 7th) Median annual rent: $27,792 Rent as a percentage of income: 36.57% (Ranked 3rd)

2. Chicago, IL

 

With an average salary just a thousand dollars less than NYC, social media managers in the Second City can take advantage of the second most affordable rental and housing market on our list.

Percent share of job listings (rounded): 7% (Ranked 2nd)
Average annual salary: $75,000 (Ranked 6th)
Median home price: $238,000
Salary as a percentage of home price: 31.5% (Ranked 2nd)
Median annual rent: $20,016
Rent as a percentage of income: 26.7% (Ranked 2nd)

1. Atlanta, GA

Everything is just peachy for social media managers in Atlanta, and not just because it is the most affordable. Social media managers make top dollar on average, more so than their peers in top tier markets like New York and L.A.

Percent share of job listings (rounded): 6.5% (Ranked 5th)
Average annual salary: $78,000 (Ranked 2nd)
Median home price: $193,000
Salary as a percentage of home price: 40% (Ranked 1st)
Median annual rent: $17,004
Rent as a percentage of income: 21.8% (Ranked 1st)

Alexander Harris