The latest in our ongoing series of “Best Cities to Move to in 2018” finds us exploring what U.S. News called one of The 25 Best Jobs of 2018: Marketing Managers.

According to U.S. News, “Most people with this job have bachelor’s degrees, having studied sales, communication, marketing, business law, economics, and sometimes design and computer science.” You might be wondering, but what do marketing managers do? Simply put, marketing managers control all of the communication between a company and its customers.

The heart of every successful business is marketing, which is why the Bureau of Labor Statistics predicts above average job growth in this sector. In fact, the BLS expects this profession to grow at a rate of 10 percent from 2016 to 2026, resulting in 23,800 new jobs for marketing managers. This strong growth rate indicates the health of the marketing industry, particularly for candidates who understand the latest digital trends.

Finding the Best Cities for Marketing Managers

When it comes to finding a job as a marketing manager, some cities have better opportunities than others. Data provided by the Gartner TalentNeuron tool identified the cities with the most new job listings for marketing managers on Monster from both the first half of 2018 (Jan. 1, 2018 to June 30, 2018) and past year (June 30, 2017 to June 30, 2018).

Because 6 months is a relatively small sample size, we averaged the rankings for the past 6 months and 12 months respectively, omitting the cities which did not appear on both lists: Santa Clara, CA and Indianapolis, IN.

The second component of our formula is real adjusted salary. Real adjusted salary is determined by looking at the ratio of each city’s local mean base salary (via the Bureau of Labor Statistics) to its official cost of living figures from the federal government. To determine our final list, we combined both components, giving double weight to job availability (because it doesn’t matter if salaries and cost of living are favorable in an area if you can’t find a job there), to determine an overall ranking.

Here is our list of the best cities for marketing managers right now:

1. New York, NY

  • Real Adjusted Salary: $160,156 (Ranked 2nd)
  • +22.0% above national average cost of living (Ranked 8th)
  • Mean Base Salary: $195,390 (Ranked 1st)

2. Houston, TX

  • Real Adjusted Salary: $178,376 (Ranked 1st)
  • +1.6% above national average cost of living (Ranked 4th)
  • Mean Base Salary: $181,230 (Ranked 4th)

3. Atlanta, GA

  • Real Adjusted Salary: $149,034 (Ranked 7th)
  • -3.7% below national average cost of living (Ranked 2nd)
  • Mean Base Salary: $143,520 (Ranked 10th)

4. Charlotte, NC

  • Real Adjusted Salary: $153,936 (Ranked 3rd)
  • -6.5% below national average cost of living (Ranked 1st)
  • Mean Base Salary: $143,930 (Ranked 9th)

5. Denver, CO (tie)

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  • Real Adjusted Salary: $153,500 (Ranked 4th)
  • +6.0% above national average cost of living (Ranked 6th)
  • Mean Base Salary: $162,710 (Ranked 5th)

5. San Francisco, CA (tie)

  • Real Adjusted Salary: $145,790 (Ranked 9th)
  • +24.7% above national average cost of living (Ranked 9th)
  • Mean Base Salary: $181,800 (Ranked 3rd)

7. San Jose, CA

  • Real Adjusted Salary: $153,446 (Ranked 5th)
  • +27.1% above national average cost of living (Ranked 10th)
  • Mean Base Salary: $195,030 (Ranked 2nd)

8. Austin, TX

  • Real Adjusted Salary: $148,360 (Ranked 8th)
  • Equal to national average cost of living (Ranked 3rd)
  • Mean Base Salary: $148,360 (Ranked 8th)

9. Seattle, WA

  • Real Adjusted Salary: $142,579 (Ranked 10th)
  • +10.5% above national average cost of living (Ranked 7th)
  • Mean Base Salary: $157,550 (Ranked 7th)

10. Philadelphia, PA

  • Real Adjusted Salary: $152,323 (Ranked 6th)
  • +5.9% above national average cost of living (Ranked 5th)
  • Mean Base Salary: $161,310 (Ranked 6th)

Methodology: SpareFoot’s ‘10 Best Cities For Marketing Managers to Move to in 2018’ identifies U.S. cities with the highest real adjusted salary for marketing managers, indicating where a local marketing manager’s base salary stretches furthest when compared to local cost of living. Cost of living includes groceries, health care, housing, transportation, utilities, and more. Real adjusted salary is determined by the ratio of mean annual base salary to cost of living for each city. For simplicity of reporting, ‘cities’ refers to U.S. metros as defined by the U.S. Office of Management & Budget, and cost of living refers to the U.S. Bureau of Economic Analysis’s Regional Price Parities Index (The Regional Price Parity is an index that sets the national average cost of goods and services at 100, with a particular region’s RPP showing how the cost of living in that region compares to that average.)

Roger Telosa