I’m excited to announce our new social media charity campaign is up and running. Trading Facebook shares and Tweets for donations, Supply Memories benefits a school supply drive for Communities In Schools of Central Texas, a nonprofit focused on dropout-prevention.

The interactive pay-it-forward model invites social media users to reveal what memento they’ve “stored” (get it?) since grade school, cueing SpareFoot to make a donation on your behalf. Sharing a memory through Facebook and Twitter portals – adorably designed by Dev Intern Jordan in a hand-drawn style reminiscent of Napoleon Dynamite – gives at-risk students the supplies they need to make their own memories.

For every memory shared, SpareFoot will donate $3 worth of basic supplies for one student. Each kit includes a notebook, pens, pencils, paper, an eraser, and the symbol of our brand— a ruler. How cute is that?

It could not be easier to make this school year the best ever for students in need. To participate on Facebook, visit http://on.fb.me/Nlx6qe. To participate on Twitter, visit homepage supplymemories.com. While you’re there, you may want to hover over locker number 720 toward the bottom (our office address is 720 Brazos).