social media for startups

[ By Tanner Mangum, ]

Although Facebook and Twitter are top choices of startups for social media marketing, they’re not the only networks that can help a business grow. Here are the five “Social Media Sleepers” that many startups are ignoring.

1. Pinterest
Pinterest started as an invite-only site, but it blossomed into a popular photo-sharing network that anyone can join. Pinterest’s “board” layout lets businesses share their products and other business aspects.

By creating boards in an array of categories, businesses can market their products or services through photos and other visuals, and then get Pinterest users to share, or “pin,” those images.

2. YouTube
For startups, YouTube is an advertising dreamland because they can create short, catchy and inexpensive marketing or informational videos for the masses. It’s worth mentioning that YouTube, owned by Google, is one of the most popular search engines on the planet—boosting online exposure and providing link-building opportunities.

When a business posts valuable content continuously on YouTube, viewers are more likely to follow that business’ YouTube channel.

YouTube also offers advertising options that can help a startup reach out to its target market. Note: Most viral videos on YouTube went viral because advertising got the ball rolling.


3. Instagram
From photos to videos, Instagram presents several media-sharing methods for users. With the ability to socialize by commenting on photos and videos, Instagram has become a social media network for personal and professional use. Startups can share business information on Instagram–from behind-the-scenes photos to short teaser videos of new products.

4. Vine
Has Vine already come and gone? Nope.

Vine, a video app owned by Twitter, gives startups a way to share video snippets about their products or services. With a six-second limit for each video, Vine lets a business combine separate shots to create a time-lapse-style video.

5. StumbleUpon
Simply put, StumbleUpon allows users to share links to content that catches their eye. On StumbleUpon, a startup can promote content that readers vote on; the more positive votes, the more exposure the content gets.

Through StumbleUpon’s profile feature, a startup can highlight its website or blog content.

Bottom Line
For startups, it’s important to keep an open mind toward all social media marketing platforms, even if some of these platforms seem trendy. With various social media sites at their disposal, startups should test these sites and see whether they’re a good marketing fit.