This week, the Austin Business Journal interviewed Chuck Gordon about SpareFoot’s role in the tough economy.
Hard times call for prudent spending (from both consumers and businesses). Self storage companies are also putting on their “cheap marketer” hats, comparing all of their marketing efforts and realizing many of them are not sustainable in market conditions any less than a ‘boom’. This is not necessarily causing across-the-board budget cuts but rather smarter decision making about which channels are going to produce fruitful and lasting ROI. As companies increase marketing spend efficiencies they are not only laying the ground work for sustained success in a competitive market but also enabling themselves to pass additional savings on to their customers.