Technology-driven startups seeking to change the way urbanites store their stuff have gained ground in New York City, and now a seasoned self-storage operator is getting in on the action.

Self-storage operator Treasure Island Storage, which operates six storage facilities in New York, has launched a sister company called Stow & Co.

Like competitors MakeSpace and Boxbee, Stow & Co. offers storage by the bin, also known as valet storage. Customers request the delivery of plastic storage bins to their homes using a mobile app, and then Stow & Co. picks them up and stores them for $6 a month.

With over 15 years of experience in the storage industry, we’re not entering this market as a startup — we’re redefining it.
— James Coakley, president of Treasure Island Storage and Stow & Co.

“We are becoming an on-demand society, especially in New York and other major cities around the country,” said James Coakley, president of Stow & Co. “We have grown accustomed to ordering lunch, scheduling a car service and even getting our dry cleaning through an app.”

Stow & Co. and its iPhone app debuted in May.

“With over 15 years of experience in the storage industry, we’re not entering this market as a startup — we’re redefining it,” said Coakley, who’s also president of Treasure Island.

By the numbers

In addition to its standard bin (28 inches by 21 inches by 15 inches), Stow & Co. offers storage of a larger wardrobe box for $20 a month and a smaller file box for $4 a month. The company also stores oversized items like bicycles and guitar cases for $15 a month each.

Like its competitors, Stow & Co. drops off empty bins and picks them up for free, but charges a fee for retrievals. For now, the company is serving customers in these parts of the New York City area: Manhattan, Greenpoint, Williamsburg, Long Island City and Park Slope.

Coakley said the company keeps the bins in secure spaces that it owns throughout the city. The company isn’t using empty units at Treasure Island facilities for bin storage, but Coakley said that’s an option for the future.

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Alexander Harris