Sovran Self Storage officially became Life Storage this week, and its executives celebrated by ringing the closing bell of the New York Stock Exchange on Tuesday.

“We are honored to have the opportunity to ring the Closing Bell and mark this momentous occasion in the 34-year history of our company,” said Dave Rogers, CEO of Life Storage. “We are excited for the future of Life Storage and our ongoing commitment to taking care of our customers’ life changes.”

The company’s ticker symbol is now LSI.

The company shed its Uncle Bob’s brand name after recently acquiring the 84-property portfolio of LifeStorage for $1.3 billion. It will spend about $22 million converting its existing facilities to the new brand identity. The transition is expected to continue until April of 2017.

The company operates 650 storage facilities in 29 states.

Alexander Harris