A collection of renderings of self-storage projects designed by ODA. A collection of renderings of self-storage projects designed by ODA.

Stephen Overcash knows that perception is everything. So when he was facing challenges in getting some of his self-storage projects approved, he coined a new term to win over reluctant zoning officials: “lifestyle storage.” “For so many years, self-storage were big, white boxes,” said Overcash, principal of Overcash Demmitt Architects (ODA). He has been designing…

3d render image of houses with graph growing 3d render image of houses with graph growing

A New York startup believes payroll data provides a more accurate view of self-storage demand than the industry’s long-held focus on population metrics. Union Realtime will soon unveil a technology offering, called Genesis, for self-storage owners/operators that tracks payroll data and other metrics to help them make business decisions such as where to acquire or…

reits reits

Storage REITs are finding that “good” may not be good enough to entice investors. The publicly traded storage REITs continue to outperform their REIT industry peers, but investor interest shows signs of cooling along with expectations of slower growth ahead. “Overall, the self-storage industry looks healthy,” said Brad Schwer, an equity analyst at Morningstar in…