To understand just how monumental the music was at SpareFoot’s recent SXSW party, SPARE BEATS, one needs only to ask one of our headliners, international DJ Roxy Cottontail:

“I heard the sound resonating [during opening sets] and I couldn’t wait to get on. Part of the ceiling was falling off because the bass was so large.”

One can only imagine how there was any ceiling left at Molotov after she and fellow headliner Jayceeoh took their turns at the turntables on stage. The structural integrity of a venue is of little concern to Roxy, who has made her name breaking down musical boundaries all over the world.

As a DJ, Roxy Cottontail has worked to blend and transcend genres and forge her own identity. She draws musical inspiration everywhere, from her childhood hero Cyndi Lauper to Southern rap greats like Bun B and Chamillionaire. Her edgy pink-haired look earned her the loving nickname “George,” after Lauper’s flamboyant contemporary Boy George. Now an established international artist, Roxy has built her own genre by bringing a vast wealth of influences to the New York club scene.

Roxy found her way into electronic music similarly to how SpareFoot’s own CEO Chuck found his way into self-storage— being assigned a fatefully significant random roommate. Roxy attended New York’s Pratt Institute and lived with the legendary party promoter and DJ Justine D, who introduced her to a variety of club promoters and emergent DJ talents like Spank Rock and Diplo. It wasn’t long before Roxy began playing her own sets in clubs around the Northeast and formulating her unique style.

While she prefers to keep her real name secret, Roxy attributes much of her individuality to her parents’ love and encouragement throughout the pre-Roxy years in Maryland. “My parents were so supportive of me my whole life,” she said. Roxy recalled the period in high school when she began experimenting with fashion. “My mom would document my wardrobe before I left for school every day,” Roxy recalled. In fact, she still has the photo album her mother, now a retired music teacher, had assembled— over 300 different outfits in all.

This is Roxy’s sixth year performing at SXSW, and although she loves the invigorating atmosphere, the call of the studio is too strong for her to stick around for long. “I’m making monumental music in New York and I really need to put it out,” she explained. Roxy is currently working on I Love Boys, a new EP recorded with “refix” legend Chew Fu, for release on her own label, Bunnyjawn, in June.

Despite her ambitious recording goals, Roxy will still get her party on in the coming months. She encourages fans in Miami to check out Tropical Tea at the Foxhole Lounge on March 24th, where she and a huge lineup of musicians will be crumbling yet another ceiling. If you can’t make her performances and need your Roxycotton fix, you can visit her blog for news and releases.